# Finance Grader

> Free finance-ops complexity diagnostic for D2C brands at $10M–$50M ARR. Enter your website URL, get a complexity score, hidden-cost estimate, and peer benchmarks in 8–15 seconds. No login required.

Finance Grader is a free diagnostic tool built by [FynOS](https://fynos.ai). It analyzes finance-ops complexity for D2C brands by scanning 8 public signals (Shopify presence, Amazon presence, wholesale signals, funding, team size, finance roles, vertical, revenue mentions), pattern-matching against a lookup table of known stack pain profiles, and producing a score plus diagnostic.

## What you get

- **Composite complexity score** (0–100) across 5 finance-ops dimensions
- **Estimated monthly cost** of manual finance operations given current stack
- **Peer benchmarks** against similar D2C brands by size and vertical
- **Top 3 priority fixes** to reduce complexity and cost
- **PDF report** delivered via email (no spam)

## Who this is for

- D2C brand founders and CFOs at $10M–$50M ARR
- Multi-channel sellers on Shopify, Amazon, TikTok Shop, wholesale
- Operators who suspect their finance ops is more expensive than it looks
- Brands considering NetSuite, Acumatica, or staying on QuickBooks

## How it works

1. Enter your website URL on the [landing page](https://finance-grader.com/)
2. Answer 2 stack questions: accounting software, inventory tool
3. Enrichment agents scan public signals (8–15 seconds)
4. Diagnostic produces complexity score + hidden cost + benchmarks
5. Email gate unlocks the PDF report

## Primary pages

- [Homepage](https://finance-grader.com/): start the diagnostic
- [Methodology](https://finance-grader.com/methodology): exactly how the diagnostic works. The eight public signals it scans, the seven scoring dimensions (AP automation, AR automation, inventory costing, catalog layer, real-time visibility, financial controls, FP&A analytics), the hidden-cost model ($45/hour labour rate, invoice volume by revenue bracket, 5-day top-quartile close benchmark), and the privacy commitments. No black box.
- [Benchmark](https://finance-grader.com/benchmark): D2C finance-ops benchmarks by revenue bracket. Model-based expected ranges for complexity score, invoice volume, monthly hidden cost, and month-end close time across $1-5M / $5-15M / $15-35M / $35-75M brackets and channel archetypes.
- [Sample report](https://finance-grader.com/sample-report): an anonymized walkthrough of a full report for a composite $18M apparel brand on Shopify + Amazon running QuickBooks. Shows the composite score, seven-dimension breakdown, hidden-cost math, and three priority fixes.

## Related products

- [FynOS](https://fynos.ai): the financial operating system for inventory-led businesses. Real-time multi-channel P&L, automated AP/AR, SKU-level margin. The product Finance Grader is built by.

## Privacy

Individual diagnostic reports (`/report/[id]`) are **never indexed and never publicly shareable** without explicit opt-in. Customer-graded data is private.